Shopify vs Etsy – Which is best for your eCommerce goals?

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The answer to this question depends on your eCommerce goals. If you’re looking to launch your own brand and build it into an international brand, then Shopify is the better option. Shopify offers scalability and allows you to integrate with other eCommerce systems such as Amazon and eBay, as well as providing a wide range of marketing and SEO tools. On the other hand, Etsy is better suited for sellers that aim to reach an audience of crafters and artists. Etsy provides a marketplace of handmade products which can be beneficial for these types of businesses. Additionally, Etsy’s fees are lower than Shopify’s, so the out of pocket cost is usually less. Ultimately, your eCommerce goals will dictate which platform is best for you!

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