Shopify – Just Start Trying | The Story of MVMT Watches

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The MVMT story began when two college friends, Jake Kassan and Kramer LaPlante, decided to launch their own watch company. With a limited budget and a lot of ambition, the two friends set out to build a brand from the ground up with the goal of making timepieces that represent their style and philosophy.

The pair started out designing and producing five different watch styles. Their goal was to create stylish designs that make a statement, but at an affordable price. After launching their first line of watches, the pair quickly saw their idea take off as customers embraced their approach to affordable fashion.

MVMT quickly grew in popularity, and success as the demand for their watches soared. With a desire to expand their product offering, MVMT introduced lifestyle accessories, like sunglasses and belts, to meet the demands of their customers. As the company grew, Jake and Kramer continued to focus on giving customers quality, design, and value.

Today, MVMT has become a leading lifestyle brand with their stylish watches and accessories sold to over 160 countries. With the success of the MVMT brand, Jake and Kramer continue to take the brand to new heights. By never forgetting the core values of MVMT, the two friends have established a global lifestyle brand that’s become synonymous with quality and style.

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