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Phillip Stutts, CEO of Win BIG Media | How to Get 3 Presidents Elected (Marketing Lessons)

By EcomAbout1 min read
Phillip Stutts, CEO of Win BIG Media | How to Get 3 Presidents Elected (Marketing Lessons)

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  1. Understand Your Voters: The most important step in getting any candidate elected is understanding the needs and desires of their potential voters. This means understanding their demographic, their economic and social situation, and the issues that are of most importance to them. You must create a plan to capture the attention of these voters and effectively communicate your candidate’s message in order to earn their vote.

  2. Utilize New Media: Today, you cannot rely solely on traditional outlets like television and radio to reach your potential voters. Social media, along with online and mobile marketing, have become vital components to successfully reach and engage with voters. Find creative ways to leverage these platforms to reach the right audience with your message and turn those followers into voters.

  3. Build Relationships: Great campaigns rely heavily on relationships. From the campaign manager and staff to vendors, political party leaders, and most importantly voters—building strong relationships is a must. Make sure calls are made and emails are answered promptly, and don’t forget old-fashioned face-to-face meet and greets with your constituents.

  4. Develop a Clear Message: Develop a message that clearly communicates your candidate’s positions and values in an engaging and easy to understand way. Utilize the story of your candidate’s journey and stay consistent in your messaging to create resonance and support.

  5. Leverage Data: Effective campaigns are data-driven. Utilize polls, surveys, focus groups, and analytics to learn more about your potential voters and to make more informed decisions on where to invest your resources.

  6. Reach Out to Community Leaders: Community leaders, such as the clergy, teachers and local activists, are often influential and respected within the community. These individuals have deep roots in their local community and can help spread your message to the people they serve.

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