Omnisend Shopify Tutorial 2023: Create Your Email Marketing System Step by Step

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Step 1: Setting up your Omnisend account

Sign up for an Omnisend account. You’ll need to provide your business details, such as business name, website URL, and email address. You can also include information about your Shopify store and other channels you’re using to promote your business, such as Facebook, Twitter, or Instagram.

Step 2: Connecting your Shopify store to Omnisend

Once your account is set up, you’ll need to connect your Shopify store to Omnisend. You can do this either directly from your store or from the Connect page in your Omnisend dashboard. After authorizing the connection, you’ll be prompted to choose which sales channels to integrate, such as Shopify POS or Amazon. Depending on your selection, you’ll need to authorize those connections as well.

Step 3: Setting up your mailing list

Once your store is connected to Omnisend, you’ll then be able to create and maintain your mailing list. Your mailing list may consist of a few versions of customers, such as previous customers, existing customers, and prospective customers. You can also segment your list based on geography, interests, or customer demographic.

Step 4: Creating your email campaigns

Once your mailing list is set up and ready to go, you can easily create and send email campaigns. Start by exploring the templates in the Template Library, or create your own. You can customize your template with an email editor, as well as images, buttons, and other design elements.

Step 5: Automation

Omnisend is mainly a platform for automation. Automation refers to the sending of automated emails or messages based on certain customer behaviors. You can customize the triggers, such as abandoned cart emails, welcome emails, or loyalty rewards emails.

Step 6: Analyzing and testing

Now it’s time for the fun part! You can analyze your email campaigns and follow-up messages to gain insights into customer behavior and performance. You can also A/B test to find out which versions of emails and messages are working, and which are not.

Step 7: Maintenance

Finally, it’s important to keep your mailing list and email campaigns up to date. Make sure to regularly clean up your mailing list, as well as keep an eye out for any changes in customer behavior. Keep testing and tinkering with new ideas to ensure your email campaigns remain effective and engaging.

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