Mistakes people do with Amazon PPC / Mina Elias

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1. Not Utilizing Automatic Targeting: Amazon’s automatic targeting feature allows Amazon to choose the best-performing keywords for your ads. When using this feature, it will find the keywords that have proven to be effective for your products, thus helping you to optimize your campaigns.

2. Not Testing Different Bids: When setting up your Amazon PPC campaigns, it’s important to test different bids for each keyword you run. This will help you understand which keywords are more effective for your ads and which bids are more effective for those keywords.

3. Not Adjusting Ads Frequency: As customers search for your products, Amazon will automatically adjust the frequency of your ads to ensure that customers see them at the right time. If you don’t adjust your frequencies, you may end up with an ad that has been seen too many times and consequently won’t be effective.

4. Failing to Monitor Campaign Performance: It’s important to monitor the performance of your Amazon PPC campaigns on a regular basis. You should be keeping an eye on how many clicks and impressions the ad receives, as well as how many of those clicks convert into sales. This will help you understand where your campaigns are succeeding and where they may need to be improved.

5. Ignoring Negative Keywords: When setting up your Amazon PPC campaigns, it’s important to add negative keywords to help control the accuracy of your ads and reduce costs. you should be monitoring your campaigns regularly to identify any keywords that may be getting clicks that do not result in conversions and add them to your negative keyword list.

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