How To Add and Manage Shopify Gift Cards (2020 Tutorial)

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Shopify gift cards are an excellent way to offer customers an alternative to a traditional monies payment. When customers or clients purchase a Shopify gift card, they receive a unique code that can be redeemed at checkout for goods and/or services in your store.

Adding gift cards to your Shopify store is easy to do. With the purchase of a Shopify Gift Card application, you can add the necessary code to your store backend in the “Configuration” section. Once the app is installed, customers can then direct themselves to the “Gift cards” section of your store and purchase gift cards for themselves or for someone else.

Next, you will need to manage and add new gift card codes to your store. This is best done with the help of a third-party app, such as CashStar, Gyft, or Shopify Capital. With these apps you can easily set up the parameters and currency type of the gift card codes, print physical cards or certificates, brand the cards to promote your business, and even allow customers to recharge their existing cards or check their balance. Additionally, most of these apps provide additional features and analytics that allow you to get some insight into how customers are using their gift cards in your store.

In addition to managing gift card codes and managing code expirations, you also will need to set up a system for refunding and exchanging gift cards. This is typically done through a combination of manual and automated processes, but you’ll want to make sure you understand the specifics of your store’s policy and ensure you have a consistent system for honoring the customers’ inquiries fairly and accurately.

Finally, it is important that you promote your gift cards to your customers. This can be done simply by displaying a graphic, link, or dedicated page on your store’s website for customers to learn about and purchase gift cards. Furthermore, you can promote your gift card codes on social media, in email campaigns, and even through display ads.

Shopify gift cards are an excellent way to offer customers more flexibility in payment options and to grow your revenue. By adding them to your store, managing the codes and refunds appropriately, and promoting them, you can leverage the power of gift cards to get the most out of your business.

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