How To Acquire New Customers And Retain Existing Ones Through Referral Marketing | Raul Galera &

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1. Start by offering existing customers something of value for referring new customers, such as discounts, free products or services, or a special deal for both the referrer and the new customer.

2. Encourage people to spread the word online, via social networks and email. Make sure your message is irresistible and share it across all channels.

3. Send out personalized emails and SMSs to thank customers who have referred new customers to your business.

4. Reward referrers and new customers with special perks and thank-you gifts.

5. Ensure your referral programs or sweepstakes are easy to use, with clear and accessible instructions.

6. Publicize your referral program and the rewards surrounded it, on all channels.

7. Make sure that everyone who signs up for a referral program or sweepstakes automatically joins your email list.

8. Follow up with customers who haven’t referred a customer in a while, to remind them of the benefits of participating.

9. Show your appreciation by offering special tailored discounts and promotions.

10. Invite customers to events and create content around referrals, such as a post on how they can make the most of the program.

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