How This Simple Shopify Store Is Worth $18 MILLION

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This simple Shopify store, called CleverMade, has become an e-commerce powerhouse that is now worth million. It all began in 2017, when entrepreneurs Michael Poen and Tim Huang quit their engineering jobs to pursue their passion for entrepreneurship. They launched their Shopify store, CleverMade, and quickly found success.

Their secret to success? Understanding the oft-overlooked market of millennial parents. This is a demographic that appreciates quality items that simplify their day-to-day lives, so the duo created a range of bright, colorful and convenient products to capture this audience. CleverMade’s products incorporate innovative design, convenience, and affordability. These include collapsible boxes for organization, coolers for outdoor adventures, and bags made from recycled materials.

Their fast growth allowed CleverMade to raise million in venture capital, backed by investors such as Kyrie Irving, Trevor Noah, and the NBA’s Milwaukee Bucks. They’ve been able to expand to more than 35,000 stores around the world and ship their products to over 170 countries. They’ve also partnered with major retailers such as Amazon, Walmart, and Target to further expand their reach.

All this hard work has paid off: CleverMade is now worth an estimated million.

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