FACEBOOK AD CREATIVE: Choosing Between an Image or Video

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When pondering whether to use an image or a video advertisement on Facebook, consider the goals of your campaign. Video ads usually lead to higher engagement and result in viewers spending more time with your content. Image ads are beneficial when you want to highlight specific items or services.

Video ads are slightly more expensive than image ads and could require more up-front work. Images demand less production time and fewer resources. If you have content that can be better conveyed visually, such as showcasing a product, an image may be the best choice.

Both image and video ads are powerful platforms to reach your audience, and they both have benefits depending on what you’re trying to do. Consider the goals of your campaign and your resources to determine which form is best for you.

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