Black Friday 2020 Data Download | The Unofficial Shopify Podcast ep.326

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You can access the data for Black Friday 2020 from the Shopify Podcast website. This data is free and can be used by anyone. The data includes product sales, marketing spendings, average order value (AOV), and more. Additionally, the podcast episode offers insight and tips into how to most effectively use the data.

2. How did the pandemic affect the success of businesses on Black Friday this year?

The pandemic caused shopping to shift online, which in turn caused online sales on Black Friday to spike. Consequently, physical stores suffered from low foot traffic. This was further aggravated by the fact that customers were hesitant to venture out due to virus fears. Although there were some major sales and discounts this year, in general total spending was substantially lower than in previous years.

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