$4,280,641 In One Year With Google Ads (Shopify Case Study)

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This case study highlights the success of top Shopify store Nomatic, who made ,280,641 with Google Ads in just one year.

Nomatic launched their store in 2014 with a crowdfunding campaign on Kickstarter. They used the funding to build out their Shopify store, with the intent to “create awesome products that help you keep organized and stay mobile”.

In January 2015, Nomatic decided to start running their Google Ads campaigns to help promote their new store. In the beginning, they used an automated bidding strategy that placed their ad in the top ad spot whenever someone searched for products related to their store. This strategy was successful and by April, they had seen a 60% return on investment.

As the months went on, Nomatic tested different bidding strategies such as manual bidding, enrollment of cost alerts, and setting a target cost per acquisition. This allowed them to bring their cost per acquisition down by 39%, allowing their return on investment (ROI) to be even higher.

By the end of the year, Nomatic had earned ,280,641 in revenue from their Google Ads campaigns, a 2,284% return on investment (ROI). This ROI will continue to increase, as the campaigns are re-evaluated and further optimized.

This case study proves that Google Ads can be a very powerful marketing tool for Shopify stores. With smart targeting and strategic bidding strategies, any Shopify store can utilize Google Ads to increase their online revenue and grow their business.

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